Julibrissin is widely planted as an ornamental plant in parks and gardens, grown for its fine leaf texture, flowers and attractive horizontal canopy. Other positive attributes are a fast growth rate, low water requirements and the ability to thrive planted in full sun in hot summer climates. It is very frequently planted in semi-arid areas like California's Central Valley, central Texas and Oklahoma.
Although capable of surviving drought, growth will be stunted and the tree tends to look sickly. As such it should be given infrequent, deep waterings during the summer, which will benefit growth and flowering.
The broad crown of a mature tree makes it useful for providing dappled shade. The flower colour varies from white in A. julibrissin f. alba, to rich red-tipped flowers. Variants with cream or pale yellow flowers are also reported.